Over the past few years, clothing trends for men in the retail sector have been leaning toward independent stores, which have products from quality international brands. Some of those brands are The Armoury, the Bloke, and Unionmade Goods. Many of those shops offer prices that are beyond the average customer’s reach. North Menswear on Glenneyre Street in Orange County provides quality casual wear with prices similar to the rates of several brands available in mall locations.
North Menswear commenced its business seven years before in the City of Laguna Beach. Pete Surprenant founded North Menswear with a plan to establish a tiny retail space specialized in authenticity and quality. North Menswear owner Surprenant said that his grandparents made him keen on fashion. His grandparents were from an era of people who were proud of the kinds of clothes they wore. Surprenant used to sit for hours looking at their 1940’s photographs and admiring the style of their clothes.
As for Surprenant, the high level of curation at North Menswear is the advantage of shopping here instead of a mall or department store. North Menswear carefully thinks about apparel quality, which means it collates well-made clothing products. Surprenant should also identify with a specific brand and know what it stands for as well as what its ethos, aesthetics and style are. Surprenant tries to achieve a cohesive appearance as if it is somebody’s personal closet.
North Menswear resides a stone’s throw away from Laguna Beach and honors Orange County’s surf heritage. According to Suprenant, the store has a ‘sophisticated surf’ aesthetic as well as board shorts, flannels, navy sweaters, plus deck jackets with styles that would have been appropriate even in the 60’s. It is quite a small location with brick and rustic wood fixtures.
The North Menswear team took hours to edit the store to allow simplifying the shopping experience for customers. Surprenant feels that an excessive number of department store options make guys overwhelmed. Thanks to the limited floor space, all surfaces are rife with the items of popular brands like Clarks, Levi’s, Red Wing Boots, plus smaller California brands such as Freenote Cloth.
The winter season is around the corner, so you might be seeking cable-knit sweaters and other such clothing options. North Menswear usually carries a good range of winter clothing with staple options such as cable-knit outfits.